Barnaby Westfold

Skills

Medical Writing, Medical Communications, Medical Content Development, Medical Copywriting, Scientific & Clinical Writing, Medical Education, HCP Communications, Patient Communications, HCP/KOL Engagement, Clinical Content, Campaign Development, Value Proposition Development, Key Message Development, Clinical Abstracts, Medical Articles, Educational Materials, Press Releases, Content Review & Approval, Asana, Aprimo DAM, Canva, Microsoft Word, Microsoft PowerPoint, Adobe Acrobat, Generative AI, ChatGPT

About

Healthcare and MedTech professional with 25+ years of experience spanning clinical chemistry, surgical technologies and multiple therapeutic areas, including neurosurgery, ophthalmology, plastic & reconstructive surgery, gastroenterology, respiratory, oncology, surgical imaging and endoscopy (and more). My career experience crosses sales, marketing and commercial leadership, including leading teams of marketing specialists and market communications leads. I have secured extensive delivery of medical training and education initiatives, HCP/KOL engagement, content creation and management (DAM), value propositions and key messages for healthcare professionals, patients and commercial teams. With grass-roots experience in developing, testing and signing-off on clinically grounded, audience-specific medical communications and educational content including clinincal abstracts, articles and press releases.